The language on the site encourages users to upload their own face. Y bills itself as a safe and responsible tool for exploring sexual fantasies. And many members of the public remain unaware that such technology exists, so even low-quality face swaps can be capable of fooling people. Some experts argue that the quality of the deepfake also doesn’t really matter because the psychological toll on victims can be the same either way.
But to a casual observer, some are subtle enough to pass, and the trajectory of deepfakes has already shown how quickly they can become indistinguishable from reality. Many of the face swaps are obviously fake, with the faces shimmering and distorting as they turn different angles. A user can then select any video to generate a preview of the face-swapped result within seconds-and pay to download the full version.
The vast majority feature women, though a small handful also feature men, mostly in gay porn. Once a user uploads a photo of a face, the site opens up a library of porn videos.